Problem:

Gardens of Gothenburg, a renowned garden design and landscaping entity, recognized that their website no longer reflected the current standards of digital presence or their brand identity. As a leader in the industry known for innovation, they found their online platform outdated, particularly concerning its appeal to their main demographic of older users. The need for a website that was both reflective of their high-quality services and accessible to their audience was clear.

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Solution:

Responding to their specific needs, we embarked on creating a bespoke, responsive web solution that harmonized with Gardens of Gothenburg's unique brand essence. The redesign focused on a user-friendly interface that would lower the technical barriers for their primarily older audience, ensuring ease of navigation. We employed a design language that mirrored the elegance and innovation of their garden design philosophy, integrating a visually rich gallery of garden imagery. This was complemented by persuasive copy and compelling social proof to not just display their expertise but also to engage and convert prospective clients effectively.

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Results:

The redesigned website successfully revitalized Gardens of Gothenburg's online presence, aligning it with their brand identity and industry aesthetics. The responsive and accessible interface significantly improved user experience, particularly for their target demographic, facilitating easier interaction and exploration of their services. The inclusion of high-quality garden imagery, alongside persuasive copy, effectively showcased their expertise and bolstered their reputation in the industry. As a result, Gardens of Gothenburg experienced a notable increase in engagement from potential clients, reaffirming their position as a leader in garden design and landscaping.