Problem:

FAVO faced the challenge of capturing the vibrant and raw energy of street food culture in a digital space. The goal was to translate the immersive experience of exploring street food stalls, with all their authenticity and gritty essence, into an engaging online presence that could resonate with enthusiasts of street food culture.

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Solution:

Our approach to this challenge involved adopting a bentogrid layout for the website, chosen for its dynamic and flexible structure that mimics the variety and unpredictability of street food stalls. To further enhance interactivity and embody the spirit of street exploration, custom cursors were integrated, offering users a novel way to navigate the site. Additionally, we selected and meticulously edited distressed photographs that capture the authentic essence of street culture. This design strategy was aimed at ensuring the website not only showcased FAVO's offerings but also deeply resonated with the genuine spirit of street food.

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Results:

The completed website for FAVO emerged as a digital embodiment of street food culture, successfully encapsulating its vibrant and raw energy. The interactive elements, combined with the carefully curated visual content, created an immersive user experience that mirrored the physical joy and exploration of street food stalls. This online presence effectively engages visitors, drawing them into the world of street food and reflecting FAVO’s commitment to authenticity and vibrant culinary experiences.